BelCo™ Trading Cards

Gotta Drink ‘em All! The BelCo™ Trading Card menu turned cocktails into collectibles. Custom designed and illustrated cards were presented in binders that turned ordering into an interactive experience. Guests flipped through pages, shared favorites, and traded cards while exploring the cocktail lineup. Nostalgic and tactile, this menu was a reason to stay, talk, and sneak the menu into your bag on your way out.  

Services Concept & Naming
Visual Identity
Project Management
Art Direction
Menu Development
Graphic Design
Copy
Illustration
Menu Design
Signage

CREDITS Cocktails by Spencer Gross and Brooks Black