Bellwether Takeout  


Takeout Worth Sticking Around For.
Inspired by classic Chinese takeout menus, this concept celebrates a new chef’s focus on East Asian flavors. The design leans into traditional printed matericlas with a simple red and green color palette and star-filtered hazy photography, iconic in some Chinese restaurant marketing. The cocktail menu reimagines 1950s Chinese restaurant tiki lounge drinks, refining them with East and Southeast Asian flavors to perfectly compliment the food. It’s a playful nod to tradition, modernized.  

Services Concept & Naming
Visual Identity
Project Management
Art Direction
Menu Development
Graphic Design
Copy
Menu Design
Signage
Environment
Photo & Video