ETHEL CHOCOLATE CO. 

Sweet Nostalgia. Ethel Chocolate Co., a beloved institution since the 1960s, steps into a new era with chocolate bars and a fresh shop. We designed the bar packaging to be simple and clean. Inspired by 1960s food packaging, we wanted these to feel like they’d been around since the beginning, timless and approachable. The result feels rooted in Ethel’s history while staying unmistakably current.  

Services Visual Identity
Graphic Design
Packaging