The Underground

Welcome to The Underground. Tucked beneath a popular cocktail bar, The Underground is a divey beer bar built to highlight local beer offerings. Inspired by your grandparents’ basement bar (if your grandparents were retired daredevils). We wheatpasted posters inspired by demolition derbies and state fairs, threw up some wood paneling, and built a wall of fame honoring strongwomen, circus performers, and stuntmen from the past. It’s chaotic, kitschy, and a lot of fun.  

Services Concept
Brand Identity
Visual Identity
Project Management
Art Direction
Menu Development
Graphic Design
Interiors
Apparel
Menu Design
Signage
Environment
CREDITS Additional Photography by Eric Strayer
Table Illustrations by 60WATTFUNNEL